The Freedom Economy:

M-COMMERCE NOW!
BERKELEY, Calif., June 2001

Mobile commerce now joins the telegraph, telephone, personal computer, and the Internet as landmark developments in the evolution of computing and communications. To effectively utilize the power of mCommerce, understand where the technology is headed, and avoid the pitfalls, the business community will find a valuable resource in The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet (ISBN 0-07-213367-8) by Peter G.W. Keen and Ron Mackintosh.

McGraw-Hill/Osborne Media's latest release in its Computerworld Books for IT Leaders series offers sensible advice for managing businesses in this era of wireless tools, technologies, and applications. The authors brief executives about the technology, industry, and exemplar companies that have seized the wireless opportunity to make a real difference in their business. They provide information on how to build a new platform for business and realize the rewards and payoffs of wireless commerce. Written in an approachable, non-hyped style, with examples from real companies about real applications with real payoffs, the book provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.

"Our book is about how to exploit the business opportunities that mCommerce open up and how to turn wireless technology into the value for both customer and company that ensures profitable innovation," explains Peter Keen. "Our goal is to help business managers understand where, why, and how all this emerging technology fits into the broader context of business, what the real opportunities are, what they need to know about the technology itself, and what they need to focus on to turn opportunity into reality," he elaborates.

Filled with case studies and hands-on advice, the book identifies and outlines the key areas of expanding value through mCommerce: customer relationship, supply chain management, and the mobilization of an organization's knowledge resources.

"Peter and Ron have written a book that, in our view, every business manager should read, states Mikko Heikkonen, executive vice president, Nokia Networks. He continues, "they alert managers everywhere to the state of the best practice in technology and its uses around the globe. And they give examples! They tell managers what is really happening in mCommerce."