Online
Profits:
A Manager's Guide
to Electronic Commerce
When it comes to doing business on-line, managers are often confused by what they read,
 embarrassed by what they don't
know, and distrustful of what they hear about the risks and rewards. Once again, Peter Keen, together with Craigg
Ballance, helps sort the hype from the reality in this practical, easy-to-use glossary.
Featuring more than 200 key terms and concepts - from firewall and intranets to electronic data interchange (EDI)
and security issues - the guide defines, explains, and gives practical examples of the technologies and processes
managers must understand to communicate effectively with their IT departments and high-tech suppliers and to implement
winning on-line business strategies.
Available online extracts from this book:
- Electronic Commerce: How Fast, How Soon?
- Glossary Examples from Online Profits: A Manager's Guide to Electronic Commerce
- The Internet and Intranets
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