From Access Time to Zipping, this guide identifies and explains 180 of the key terms,
concepts, products, and corporate players in multimedia. It provides managers with a language for understanding new media and the Internet, and clarifies the business implications of multimedia technologies and applications for those who must make investment decisions.
Business Multimedia Explained is a no-nonsense primer that gives managers a head start on understanding and using multimedia as a business resource. It is every manager's critical introduction to a new and promising world.