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Business Multimedia Explained:

A Manager's Guide to Key Terms and Concepts

From Access Time to Zipping, this guide identifies and explains 180 of the key terms, concepts, products, and corporate players in multimedia. It provides managers with a language for understanding new media and the Internet, and clarifies the business implications of multimedia technologies and applications for those who must make investment decisions.

Business Multimedia Explained is a no-nonsense primer that gives managers a head start on understanding and using multimedia as a business resource. It is every manager's critical introduction to a new and promising world.


Available online extracts from this book:

  1. Introduction

  2. The Technology of Multimedia: Making Sense of Multimedia Measurements

  3. Glossary of Multimedia Terms

 

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