With the Internet revolution infiltrating every aspect of business, from
electronic commerce and web advertising to communicating with suppliers and
collaborating with employees over corporate intranets, it's imperative that
managers speak the language - and understand the significance - of technology.
Few anticipated the blinding speed and complete penetration of the Internet in
the business world, leaving many reeling with the unexpected pressure of mastering
a new managerial discipline. Technologically wired managers currently enjoy a
competitive advantage, and many of their less-savvy colleagues are scrambling to
stay competitive. But the technological gap is about to close. The fifth installment
in Peter Keen's popular series of manager's glossaries levels the playing field with
reassuringly complete coverage of Web technology as it relates to success in the business
arena.
This accessible handbook acquaints readers with the key business concepts of the Internet
and intranets. Manager's can use it as a quick reference, or a resource for comprehending
and communicating the larger significance of Web technology and its relationship to innovation.
Keen and his co-authors use engaging real-life profiles to highlight the day-to-day business
issues of Internet technology, focusing on the relevant questions and concerns that all managers
must address. With insightful commentary, practical applications, and over 100 essential terms,
this indispensable glossary helps managers get up to competitive speed and decipher the business
Internet - fast.
business world, leaving many reeling with the unexpected pressure of mastering
a new managerial discipline. Technologically wired managers currently enjoy a
competitive advantage, and many of their less-savvy colleagues are scrambling to
stay competitive. But the technological gap is about to close. The fifth installment
in Peter Keen's popular series of manager's glossaries levels the playing field with
reassuringly complete coverage of Web technology as it relates to success in the business
arena.
