From .com to .profit:Inventing Business Models that
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Once upon a time - in the .com era - all
 it took to build a successful
e-business was the right technology. Put up an online storefront and your
company's market capitalization would surely go through the roof despite an
absence of profits. But now the race to get online is over. Tech stocks
have tumbled, investors have grown wiser, and internet companies are waking
up to a new reality: if they don't learn how to create sustainable value,
they won't survive. This book provides the solid business basics companies
need to move from the old era of .com to the next era of .profit.
Nick Earle and Peter Keen team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relations hips, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from Hewlett-Packard and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans that really work in the new economy. Solid Strategies for the Next Internet EconomyIt couldn't last forever. . . and it didn't. Finally, scores of e-businesses that once enjoyed astronomical capitalization in spite of their vague business plans, modest sales, and absence of profits have been called on the carpet. The experimental first era of e-business is over and now it's time for the next, when companies will deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce. Praise for From .com to .profit"Nick Earle and Peter Keen provide an accurate and compelling overview of the current e-business turmoil and landscape. From .com to .profit defines the current struggles companies face and offers candid insights on how to create the right Internet business model to achieve profitability." - Patty Seybold, CEO, The Patricia Seybold Group; author, Customers.com "Earle and Keen's timing could not be better. Investors have clearly called out for e-commerce companies to move beyond business models to business realities. This book focuses on critical drivers for making that transition and gives a wealth of examples that bring home its points. This is an important book that can help migrate e-businesses from the list of 'first movers' to the list of 'first provers.'" - Geoffrey Moore, Chairman, The Chasm Group "Don't even try to raise capital until you've read and incorporated the ideas in this book into your startup." - Guy Kawasaki, CEO, Garage.com
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