Abstract:

Knowledge mobilization:
The next mainstream for research and practice

Peter G.W. Keen
Plenary speaker, HICSS 2005

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This presentation aims at answering the question “What if we could use technology to have the same impact on knowledge mobilization as the Web has had on information mobilization?” The purpose of information is to help build knowledge and the purpose of knowledge is effective action. We are now at a point where most of the challenges of information management have been met; new architectures based on Web Services standards at last permit the codification, collection and integration of just about any type of multimedia data. The Web has become the ever-expanding base for information mobilization: access to and distribution of information. The Semantic Web is the next thrust in extending this mobilization.

“Management” means getting something under control: hence data base management, information management and business process management. “Mobilization” means activation: situational, on-demand access to information put to use. Mobilization is demand-focused. Management is supply-centered. Having largely solved the information supply problem, it is time to move on to meeting the knowledge demand opportunity.

There is a wealth of conceptual and empirical work on knowledge management, most of which reports disappointing results, especially widespread barriers to collaboration and knowledge-sharing and expensive investments in intranets that do not generate the planned use and impact. This presentation offers some directions for breaking these boundaries on knowledge mobilization. Topics that it addresses are:

  • The nature of knowledge as personal identity : accountable knowledge that can and should be shared as widely as possible, discretionary knowledge that is the primary target for organizational information-sharing and that rests on building communities of trust, and autonomous knowledge that is private and core to individual identity. Each category of knowledge requires a different approach to both the technical and organizational elements of a knowledge mobilization strategy.

  • The Universal Information Interface: the combination of Web Services, augmented barcoding (including RFID) and industry-specific metadata are rapidly standardizing the interfaces to rich media. They are also signaling a shift from “information” technology to enterprise coordination technology architectures.

  • Mobility: the new generation of mobile communications and tools will be core to knowledge mobilization for the obvious reason that they bring information and communication resources to people where they are and when they need them. Knowledge mobilization and mobile technology will increasingly move together and open up many opportunities for process innovation.

Knowledge mobilization is a core element in building enterprise coordination capabilities. Those capabilities are the embodiment of the relationships, collaborations and process innovations that differentiate organizations in terms of service, productivity and growth. the overall goal of this presentation is to offer practical frameworks and recommendations for research and practice in what will surely be the mainstream in the knowledge era that follows on from the information era.